This task requires permissions that are found in all default marketing security roles Defined sets of privileges.The security role assigned to a user determines which tasks the user can perform and which parts of the user interface the user can view. All users must be assigned at least one security role in order to access the system.. More information about specific permissions and performing this task while offline: Marketing Permissions
Before you can use a marketing list, you must activate it. After the list is activated, you can add or remove members, attach a file, create a follow up activity, use the list in a quick campaign A communication method that creates a single activity for distribution to a group of accounts, contacts, or leads, or to a single marketing list. Contrast with campaigns, which support end-to-end marketing programs that have multiple activities., and add the list to a campaign.
In the Navigation Pane, click Marketing or Sales, and then click Marketing Lists.
Select the list you want to activate.
On the Actions toolbar, click More Actions, click Activate, and then click OK.