Qualify and convert a lead to an account, contact, and/or opportunity

Can I do this task?

Turning leads into customers The accounts and contacts with which business units conduct business transactions., or at least opportunities Potential revenue-generating events or sales to accounts that need to be tracked through a sales process to completion., is the goal of any organization. After you qualify a lead A potential customer who must be qualified or disqualified as a sales opportunity. If a lead is qualified, it can be converted to an opportunity, account, and/or contact. based on metrics used by your organization, you can use Microsoft Dynamics CRM Online to quickly create up to three new records in which the lead is represented as an account A company that might do business with your organization., contact A person who represents a customer or potential customer, or an individual related to an account. For example, an individual who purchases products or services for their own use, or an employee of an account. A contact may also be a person involved in a business transaction, such as a supplier or a colleague., and/or opportunity A potential revenue-generating event or sale to an account that needs to be tracked through a sales process to completion..

Only one lead at a time can be converted, unless you add the leads you want to convert to a marketing list A list of accounts, contacts, or leads that matches a specific set of criteria.. More information: Work with Marketing Lists

1. In the Navigation Pane, click Sales, and then click Leads.
2. In the list of leads, open the lead you want to qualify and convert.
3. On the Standard toolbar, click Convert Lead.
4. In the Convert Lead dialog box, select Qualify and convert into the following records, and then select one or more of the following:
   • Account

     Select this option to create an account record. This applies if there is an actual company you are doing business with.

   • Contact

     Select this option to create a contact record. This applies if you are doing business with an specific individual at a company or just an individual customer (consumer).

   • Opportunity

     If this is the only option you select, then in the Potential Customer box, you must associate either an account or contact with the lead. Click the Lookup button to search for an account or contact.

   • Open newly created records

     Select this option to open the record in a new window. If you only select a single option, such as Account, the new record opens as an account. If you select Account and Contact, the new record opens as a contact. If you select all three options, the new record opens as an opportunity.

   • Currency

     If you select Opportunity, you must select the currency in which the opportunity will be calculated.

5. Click OK.
6. If you did not select the Open newly created records check box, then on the Standard toolbar, you must click Close to close the lead record.

Tip

Notes

• Based on the security privileges A user's rights to perform specific actions on specific record types or to perform tasks. Privileges are assigned by system administrators to security roles. Users are then assigned security roles. Examples of privileges include Update Account and Publish Customizations. assigned to your user account, you might not be able to qualify leads that you do not own. If you have to qualify them, you must get the necessary privileges. Also, regardless of who qualifies the lead and performs the conversion, all the newly created records are, by default, owned by the user who owned the original lead.
• Any notes on a lead record do not transfer to the new account, contact or opportunity record, and remain with the originating lead record.
• When you convert a lead, the new record that is created will not be checked to see if it is a duplicate.