With Internet Marketing service services, you can create compelling landing pages that capture Internet leads within your Microsoft Dynamics CRM Online environment. You can also advertise on search engines, monitor search ad performance, and optimize your spending to reach your search marketing goals.
Internet lead capture
Generate sales leads - This is an important task in sales and the Internet has opened up a new way of gathering contact information from Web users. Internet Marketing service makes it easy to capture potential customer information from landing pages—with Internet lead capture.
Use landing pages to capture leads – It’s easy to capture potential customer information through Web-based landing pages. Your landing page is an opportunity to make that all-important first impression. Internet Marketing service provides quick, effective page customizations to allow you to display your brand, your business, your style, your reputation. You can also customize the types of information you collect from visitors.
Where will your landing page live? – We can host your Web landing pages for you or you can add HTML code (that we provide) to your own Web site. In each case, you customize the form that is displayed for visitors to capture their contact information.
Connecting with customers – Internet lead capture can be used in conjunction with any of your marketing campaigns, including search engine marketing, or used alone to generate leads for your organization. A lead is generated from each visitor submission, listed for you in Internet Marketing service, and from there leads are easily assigned to sales people within your organization.
Search engine marketing
Customers come to you – If a person is looking for something on a search engine, they type in a word or a phrase. That word or phrase is a keyword. That keyword is a point of connection with the Web searcher. In that sense, potential customers tell you what they are looking for.
Your ad appears next to the search results – When keywords are entered into a search engine, the search engine lists two kinds of results. On the left are the search engine’s own results, on the right are the search ads. When a Web sarcher clicks on a search ad, the advertiser is charged for that click.
Make that all-important first impression – Clicking a search ad takes searchers to your landing page. Web-based landing pages are your opportunity to describe your organization, your product, and your services. These pages also enable you to capture potential customer information as leads.
Performance is easy to monitor – Performance data from the landing page is collected and managed as well. By capturing and managing campaign data, advertisers can get a very clear picture of who their customers are and what keywords they were searching on when they clicked your ad.
Find out more
To learn more about each service, take a look at the Internet Marketing service Getting Started scenarios. See, step-by-step, how you can easily use both services to extend your market reach.
Getting Started with Internet Lead Capture
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