Transcript of Video
As you engage with a customer and start cultivating a relationship, the potential to make a sale increases. In Microsoft Dynamics CRM, opportunities represent those potential sales, and potential revenue for your organization.
Both leads and opportunities represent potential business. But, because you've qualified opportunities through your sales process, they are more likely to result in revenue than your unqualified leads.
To add opportunities in CRM, you can qualify a lead, transfer a list of opportunities from a file into CRM, or enter an opportunity yourself. Also, along the way, you can create new accounts and contacts to link with the new opportunity, or you could link the opportunity to an existing account or contact.
Opportunities store all the information you need to close the sale. To provide a complete picture of the opportunity, add important notes, include products, and identify who's competing for this business.
As the deal progresses, generate a quote based on the products you've included in the opportunity. When the customer decides to buy, convert the quote to an order, and complete the deal by sending the customer an invoice. Finally, close the opportunity as either Won or Lost.
With Microsoft Dynamics CRM, you can successfully manage your opportunities to help close as many sales as possible, helping guarantee your success and that of your organization.
